Market leadership Berlanda is the largest furniture and home appliance network in Santa Catarina with a substantial multi-channel footprint (nearly 200 stores across SC and RS) and a strong regional presence, signaling high potential for loyalty programs, cross-selling of accessories, and home electronics bundles.

Expansion potential With over 28 years of growth and a diversified group including manufacturing arms (Móveis Curitibanos, Berflex) and exclusive Berflex stores, there are opportunities to upsell private-label electronics, mattresses, and furniture through bundled promotions and nationwide e-commerce expansion.

Digital signals Current tech stack includes Google Analytics Enhanced eCommerce, Google Tags, and WhatsApp Business, indicating readiness for targeted omnichannel campaigns, retargeting, and conversational selling to improve online-to-offline conversion rates.

SMB-scale revenue Reported revenue is in the lower SME band, suggesting a focus on cost-effective sales partnerships, channel collaborations, and SME-focused financing or leasing options to drive mid-market sales growth.

Sales leadership With award-winning leadership and a history of top-of-mind recognition, there is potential to leverage brand prestige in enterprise partnerships, co-branded promotions, and loyalty programs to penetrate regional retailers or installers seeking trusted consumer electronics and home solutions.