Online Market Expansion With a well-established physical presence in São Paulo and surrounding areas, Lojas Marabraz could benefit from expanding its online market reach to tap into a broader customer base across Brazil.

Competitive Pricing Strategy Implementing a competitive pricing strategy aligned with or slightly below key competitors like Mobly, Meu Móvel de Madeira, and Casas Bahia can attract price-conscious customers seeking quality furniture.

Personalized Customer Experience Leveraging advanced technology tools such as Microsoft Clarity and Google Analytics can help Lojas Marabraz analyze customer preferences and behavior to tailor personalized shopping experiences, potentially increasing customer retention.

Partnership with Suppliers Building strong partnerships with diverse furniture suppliers can enable Lojas Marabraz to offer a wider range of products, potentially attracting customers looking for unique or specialized furniture options not offered by competitors.

Customer Loyalty Programs Introducing customer loyalty programs or exclusive discounts for repeat customers can foster long-term relationships, increase customer satisfaction, and drive higher sales volumes for Lojas Marabraz.