North America Expansion Loma Systems recently appointed a North America sales director, signaling a strategic push into the US market. This creates an opportunity to align regional channel partners, service support, and localized demonstrations to accelerate new contract wins with food, packaging, and pharmaceutical manufacturers.

Global Trade Shows Active participation in industry events across North America and Europe (Bakery Showcase, CFIA Rennes, PACK EXPO, Food Tech Expo) suggests a pipeline for lead generation. Engage by scheduling on-site product trials, partner demonstrations, and targeted follow-ups with attendees who express need for metal detection, X-ray, and checkweighing solutions.

Retail & Food Safety Demand Loma’s focus on compliance with product safety standards, retailer codes of practice, and weight legislation positions them well for suppliers seeking to reduce downtime and lifetime costs. Target OEMs and contract manufacturers facing stringent quality assurance, recalls risk, and line uptime optimization.

Strategic Partnerships Recent partnerships with Genius Gluten Free and the broader ITW portfolio imply a leverageable ecosystem for cross-selling and bundled solutions. Propose integrated inspection packages with upstream packaging providers and leverage ITW’s decentralized model to access established customer networks.

Industrial Modernization Loma emphasizes modular design, short lead times, and spare parts availability, enabling rapid deployments and upgrades for aging lines. Capture opportunities with manufacturers planning line modernization, capacity expansion, or efficiency-driven sustainability projects that require scalable inspection tech.