Award demonstrates credibility Loman-Ray recently earned the Big I Illinois Agency of the Year Award, signaling strong market reputation and potential for up-selling risk management services to mid-market and commercial clients seeking trusted partners.

Full-lines appeal As a full-lines agency with personal, commercial, farm, crop, life, health, and ancillaries, there are cross-sell opportunities across customer cohorts, from individuals to large organizations and public entities.

Regional focus leverage Headquartered in Champaign with offices across central Illinois, there is potential to deepen anchor relationships with local businesses, farms, and public sector entities in multiple counties through targeted regional campaigns.

Technology modernization Utilizing a mix of cloud and enterprise tools (AWS, Office 365, SharePoint, Epic Systems) suggests readiness for data-driven approaches; leverage analytics and automation to improve client onboarding, renewal rates, and cross-sell efficacy.

Revenue breadth signals opportunity With estimated annual revenue in the 100–250 million range and a broad employee base, there is room to target mid-size commercial accounts and farming operations with comprehensive coverage packages and tailored risk programs.