Geographic Scale Lonestar operates 10 locations across Texas providing service, parts, and rentals, enabling cross-sell opportunities and a cohesive fleet-management proposition for multi-site customers. The CNB Equipment acquisition broadens the customer base and product portfolio, creating upsell paths across geography.

Brand Dominance As the largest Hyundai forklift dealer in North America, Lonestar can lead with Hyundai offerings while also cross-selling complementary brands (JLG, Manitou, Konecranes, Genie, BYD, etc.) and bundled service packages to multi-brand fleets.

Rental Scale A rental fleet over 700 units including heavy lifts up to 65,000 lbs creates steady demand for maintenance, parts, attachments, and upgrade cycles. Opportunities exist for uptime-focused programs, extended warranties, and fleet optimization services.

Acquisition Synergy CNB Equipment integration expands product lines and customer base; target cross-sell of Lonestar service, parts, training, and rentals to CNB clients, leveraging combined marketing and sales resources.

Market Expansion Core end-markets include manufacturing and warehousing; use the ten-location Texas footprint to target regional industry clusters and adjacent markets with tailored offerings for fleets, training, safety programs, and maintenance plans.