Strategic partnerships Leverage recent collaborations such as the John Ball Zoo limited edition Otter Watter and ongoing Madcap Coffee partnerships to propose co-branded or exclusive product launches with retailers, venues, and entertainment brands in Michigan.

Michigan focus Emphasize their commitment to Michigan grain and fruit across the product line as a differentiator to secure local distributor deals, farm-to-glass campaigns, and loyalty programs with Michigan bars, restaurants, and grocery chains.

Zero proof growth Capitalize on the Uncharted Zero Proof Cocktails expansion to target non-alcohol beverage channels, including wellness and hospitality venues seeking premium non-alcohol options and seasonal co-promotions.

Premium small-batch Position as a premium, limited-release and collaboration-driven brand to attract high-end retailers and specialty stores, offering exclusives like Asparagin gin and Amaro Pazzo with story-driven merchandising.

experiential retail Expand in-store experiences and on-site tastings through partnerships with cinemas, zoos, and experiential venues, using to-go formats (Ready to Drink and canned cocktails) to drive impulse purchases and recurring revenue.