Award-winning dealer The Larson Group (TLG Peterbilt) has a pattern of industry recognition, including 2021 North American Franchise of the Year, 2025 Peterbilt Parts Dealer of the Year, and 2025 Successful Dealer Award. This positions them as a trusted partner for fleets seeking reliable service, parts, and dealership support.

Expansion and acquisitions Recent growth activity includes acquiring PerformancePeterbilt in 2025 and expanding fleet and geographic footprint through TLG Leasing. This signals capacity to scale service coverage, parts supply, and financing options for customers across multiple regions.

Fleet and service focus Strong emphasis on fleet services, parts supply, and dealer network support as evidenced by awards in Fleet Services Dealer of the Year and Paccar Parts Fleet Services involvement. Opportunities to upsell fleet maintenance contracts, parts, and service planning.

Digital and community reach Active online presence with reviews and social channels (Google Reviews, Facebook) plus collaboration with partners (PACCAR ecosystem). Leverage these channels for targeted outreach, case studies, and customer referrals to drive service and parts sales.

Financial scope and needs Reported revenue range of $1M-$10M with a lean staffing footprint (1 employee) suggests a high-potential for scalable parts and service offerings, refurbished equipment, financing, and maintenance programs tailored to mid-market fleets seeking cost efficiency.