Customization Offering Western Star Trucks' focus on building trucks by hand and tailored to specific customer needs presents an opportunity for personalized solutions in the commercial truck market.

Off-Road Utilization With Western Star Trucks specializing in vehicles for off-road use, there is a potential sales avenue in industries such as mining, logging, and oil fields that require robust and durable trucking solutions.

Highway Truck Quality The reputation of Western Star Trucks for manufacturing high-quality trucks that are built to last provides a sales proposition for businesses seeking reliable highway transportation solutions.

Subsidiary Advantage Being a subsidiary of Daimler Trucks North America LLC can offer access to a wider network and resources, presenting an opportunity to leverage the parent company's reputation for sales and market expansion.

Competitive Positioning By analyzing the competitive landscape and understanding the strengths and weaknesses of similar companies like Freightliner, Mack Trucks, and others, sales strategies can be tailored to highlight Western Star Trucks' unique selling points to target specific customers effectively.