Inclusive Engagement Leverage LTA's vision of opening tennis to all communities to propose a tailored audience development and DEI marketing program, including accessible digital content, captioning and sign language options at events, multilingual campaigns, and partnerships with Deaf, disabled, LGBTQ+ and ethnically diverse groups to boost participation, sponsorship appeal, and membership growth. Also offer DEI analytics to measure impact.

CRM and Events With a sizable workforce and frequent events, present a unified CRM and events platform that integrates with Xero and iCIMS, enabling streamlined membership management, sponsorship sales, volunteer coordination, event scheduling, ticketing, and donation tracking to drive revenue and efficiency.

Merch and Tickets They use WooCommerce and Stripe; propose upsell opportunities, mobile-first checkout, dynamic pricing for events, merchandise sales, and donation/fundraising integrations; analytics to optimize conversion, reduce cart abandonment, and improve fan monetization.

Compliance and Security As a governing body handling member data, emphasize GDPR-compliant data governance, data protection, vendor risk assessments, and security monitoring; potential to sell security and compliance services, data anonymization, and incident response planning to protect brand and sponsorship interests.

Media and Content With NextGEN Gallery on site, offer a modern digital asset management solution, image and video hosting, CDN acceleration, sponsor asset delivery, and marketing content workflows to accelerate sponsorship activation and social media reach.