Growing Vehicle Inventory Lubbers Auto Group boasts one of the largest selections of new Ford and Chevrolet vehicles in Kansas, along with a comprehensive range of high-quality pre-owned cars. This extensive inventory indicates potential opportunities to upsell and cross-sell related vehicle services and accessories.

Digital Engagement Focus With a robust online platform enabling vehicle research, trade valuations, credit applications, and detailed listings, Lubbers emphasizes digital convenience. There is a strong opportunity to promote online financing, aftermarket products, and digital service packages to tech-savvy customers.

Community and Multiple Locations Operating in Cheney, Hutchinson, and Andover with a focus on the Wichita metropolitan area, the company’s multi-location presence creates avenues for localized marketing, regional campaigns, and tailored promotions to increase customer engagement across different markets.

Mid-Market Position With an annual revenue ranging from $25 million to $50 million and a dedicated customer base interested in both new and certified pre-owned vehicles, Lubbers offers opportunities to introduce premium services, maintenance plans, and loyalty programs aimed at higher-margin sales.

Technology Utilization Using advanced tech stacks including AWS and web optimization tools, Lubbers can leverage data analytics, targeted marketing, and online sales enhancements. These channels can be tapped to develop personalized offers, digital marketing campaigns, and streamlined customer experiences to boost sales.