Market Expansion Lucius Complete Home's recent move to diversify from roofing into comprehensive home improvement services presents an opportunity to cross-sell related products and solutions, especially targeting homeowners seeking renovating or upgrading their entire property.

Customer Loyalty With over 30 years of reputation in the Mid-South region, Lucius has a well-established customer base, which could be leveraged for repeat business, referral programs, and bundled service offerings to boost sales.

Digital Engagement Their use of digital tools like Google Analytics, YouTube, and modern web technologies indicates a strong online presence and digital marketing strategy, making digital advertising and online sales channels promising avenues for growth.

Styling Capabilities Operating within the construction industry with a focus on roofing and home improvement, Lucius could benefit from partnerships with home decor and furnishings companies to provide packaged solutions or premium upgrade options.

Growth Potential Given their revenue estimates between 10 and 25 million dollars and a team size of up to 50 employees, there is potential for scalable growth, attracting investments or additional services that can expand regional and possibly national market share.