Luizalabs

RetailSão Paulo, Brazil1001-5000 Employees

Luizalabs serves as Magazine Luiza’s technology and innovation arm, focusing on applying technology to enhance the customer experience. Based in São Paulo, Brazil, the unit drives the digital transformation of Brazilian retail through autonomous teams and agile practices aimed at continually innovating and delighting customers. Its culture emphasizes bold experimentation and the freedom to work in simple, creative ways, while acknowledging that learning from missteps is part of the process.

Within the retail sector, Luizalabs concentrates on modernizing how Brazilian shoppers interact with retail and how the industry operates, fostering digital capabilities across the country. It operates as part of Magazine Luiza’s broader technology-driven approach to retail and is situated within the São Paulo area. Magazine Luiza has been recognized by Great Place to Work as one of the best companies to work for for 25 consecutive years, providing context for the environment in which Luizalabs operates.

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