Direct sales expansion Lulu Press has recently launched a Direct Buy Button enabling authors to sell books directly through the Lulu platform. This presents a sales opportunity to upsell complementary self-publishing services, distribution enhancements, and marketing packages to authors seeking direct-to-consumer sales channels.

CEO leadership change A new CEO, Craig Petersen, took over in 2026, signaling potential strategic pivots or renewed growth initiatives. This offers a chance to engage with the leadership team on enterprise partnerships, scale-up collaborations, and updated service offerings aligned with a refreshed vision.

Strategic partnerships Recent partnerships with Dropcap Inc. to expand international publishing reach, plus acquisitions of Content Inc. and CEX, indicate a growth and distribution focus. This creates opportunities to propose additional licensing, foreign rights services, and cross-promotion through allied networks.

Content entrepreneurship focus Participation in industry events like CEX and Tilt Publishing expansion highlights Lulu’s emphasis on content creators and independent authors. Sales conversations can target creators needing publishing imprints, marketing support, and scalable print-on-demand solutions.

Financing and scale signals With revenue under $1M and a small team, Lulu is likely opportunistic about cost-effective platform enhancements, partner-led growth, and international market entry. This suggests proposing modular, affordable solutions and pilots that demonstrate ROI for scaling author communities.