Lumen Research

Technology, Information and InternetEngland, United Kingdom51-200 Employees

Lumen Research is an eye-tracking technology company expanding our understanding of human attention and helping brands turn attention into action.

Since 2013, Lumen Research has collected eye-tracking data from over 700,000 individuals, measuring millions of ads and billions of eye movements.

This dataset trains a predictive attention algorithm that enables brands to plan, buy, measure, and optimise their media investments based on attention across all media types, reducing waste and increasing ROI.

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