Niche market Target Luna Lighting’s niche in performing arts to tailor offers for theaters, dance studios, and event venues that require professional lighting solutions and related services.

Growth potential With a small team size and revenue under one million, there is upside through scalable lighting product bundles, maintenance plans, and preferred vendor partnerships to drive repeat business.

Tech-enabled Leverage Luna Lighting’s existing digital stack (Google Ads, AdRoll, live chat) to optimize retargeting, lead capture, and cross-sell opportunities for lighting gear, controls, and service packages.

Competitive positioning Identify gaps relative to larger lighting distributors by offering faster delivery, customized lighting design services, and local Brooklyn/Brooklyn-adjacent support appealing to mid-market performing arts customers.

Expansion angles Propose turnkey events solutions, venue partnerships, and recurring maintenance contracts to convert project-based purchases into ongoing revenue streams.