Insights

Established Market Presence Shades of Light has a long-standing presence in the home decor and lighting industry since 1986, with a diverse customer base that includes residential homeowners, professional designers, and commercial clients, indicating solid market positioning and multiple avenues for B2B and B2C sales opportunities.

Design & Customization Focus With an in-house design team creating hundreds of custom products and offering design guides, Shades of Light appeals to customers seeking unique, tailored solutions, opening opportunities for upselling bespoke lighting and decor solutions.

Partner & Trade Programs The company's specialized hospitality and designer trade programs facilitate direct engagement with professional designers and businesses, making it a strategic partner for wholesale and bulk procurement opportunities in both commercial and hospitality sectors.

Digital Innovation and Tech Stack Utilizing advanced eCommerce analytics tools and advertising platforms like Google Analytics Enhanced eCommerce and Bing Ads, Shades of Light is well-positioned to identify high-conversion customer segments and optimize targeted marketing campaigns for sales growth.

Growing Partnership Opportunities Recent collaborations, such as the partnership with Chris Loves Julia on a lighting collection, demonstrate a willingness to engage in co-branded products and influencer collaborations, which can be leveraged to expand brand visibility and reach new customer segments.

Shades of Light Tech Stack

Shades of Light uses 8 technology products and services including Bing Ads, Google Analytics Enhanced eCommerce, Amplience, and more. Explore Shades of Light's tech stack below.

  • Bing Ads
    Advertising Networks
  • Google Analytics Enhanced eCommerce
    Analytics
  • Amplience
    Content Management System
  • Listrak
    Marketing Automation
  • Trustpilot
    Online Review Management
  • Ruby
    Programming Languages
  • Node.js
    Programming Languages
  • HSTS
    Security

Shades of Light's Email Address Formats

Shades of Light uses at least 1 format(s):
Shades of Light Email FormatsExamplePercentage
FLast@shadesoflight.comJDoe@shadesoflight.com
49%
First@shadesoflight.comJohn@shadesoflight.com
1%
FLast@shadesoflight.comJDoe@shadesoflight.com
49%
First@shadesoflight.comJohn@shadesoflight.com
1%

Frequently Asked Questions

Where is Shades of Light's headquarters located?

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Shades of Light's main headquarters is located at 14001 Justice Road Midlothian, Virginia 23113 United States. The company has employees across 4 continents, including North AmericaEuropeAsia.

What is Shades of Light's phone number?

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You can contact Shades of Light's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Shades of Light's official website and social media links?

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Shades of Light's official website is shadesoflight.com and has social profiles on LinkedInCrunchbase.

What is Shades of Light's NAICS code?

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Shades of Light's NAICS code is 44-45 - Retail Trade.

How many employees does Shades of Light have currently?

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As of April 2026, Shades of Light has approximately 123 employees across 4 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: A. B.Chief Executive Officer: B. J.Chief Executive Officer: M. C.. Explore Shades of Light's employee directory with LeadIQ.

What industry does Shades of Light belong to?

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Shades of Light operates in the Retail industry.

What technology does Shades of Light use?

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Shades of Light's tech stack includes Bing AdsGoogle Analytics Enhanced eCommerceAmplienceListrakTrustpilotRubyNode.jsHSTS.

What is Shades of Light's email format?

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Shades of Light's email format typically follows the pattern of FLast@shadesoflight.com. Find more Shades of Light email formats with LeadIQ.

When was Shades of Light founded?

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Shades of Light was founded in 1986.

Shades of Light

RetailVirginia, United States51-200 Employees

Shades of Light (www.shadesoflight.com) is an online retailer, designer, and manufacturer of lighting and home decor with retail locations in Virginia. From chandeliers and pendant lights to vanity lights, ceiling fans, rugs, mirrors, accent furniture, Shades of Light is passionate about helping you distinguish your personal style in any space. Customers range from residential design enthusiasts undertaking home renovation projects to commercial businesses and professional designers who participate in Hospitality and Designer Trade programs: 

•	Hospitality Program: https://www.shadesoflight.com/pages/hospitality
•	Designer Trade Program: https://www.shadesoflight.com/pages/trade

Since 1986, Shades of Light has offered unique, high-quality designs through an award-winning catalog, website, and showrooms. As a leader in fashion-forward design, Shades of Light is committed to excellence in customer service, technical expertise, and unique custom products, including hundreds of products created by an in-house design team. 

•	Company Story: https://www.shadesoflight.com/pages/our-story
•	Catalog: https://www.shadesoflight.com/pages/catalog
•	Design Guides & Tips: https://www.shadesoflight.com/blogs/design-guides
•	Customer Care: https://www.shadesoflight.com/pages/customer-care 

Interested in joining the Shades of Light team? Review available postings to see how your talent can fit Shades of Light’s mission.  

•	Careers: https://www.shadesoflight.com/pages/jobs

Section iconCompany Overview

Headquarters
14001 Justice Road Midlothian, Virginia 23113 United States
Phone number
NAICS Code
44-45 - Retail Trade
Founded
1986
Employees
51-200

Section iconFunding & Financials

Section iconFunding & Financials

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