Insights

Multi-Channel Presence Shades of Light operates as an omnichannel retailer with a strong online platform and physical showrooms, providing multiple touchpoints to engage residential customers, professional designers, and commercial clients, which presents opportunities for cross-platform marketing and product expansion.

Design-Driven Offerings With an award-winning catalog and custom product capabilities developed by an in-house design team, Shades of Light appeals to customers seeking unique, high-quality lighting and decor solutions, aligning well with luxury and bespoke market segments for targeted upselling.

Market Expansion Potential The company's recent collaborations, such as the partnership with Chris Loves Julia, LLC, indicate a strategic openness to influencer and brand collaborations, suggesting further opportunities to enter new niche markets and expand brand visibility through influencer marketing.

Operational Growth Key leadership promotions, including the elevation of the CFO and COO, reflect a focus on strengthening operational efficiencies and financial planning, which can be leveraged to target large-scale commercial clients and improve sales channels.

Competitive Positioning With a revenue range of fifty to one hundred million dollars and a focus on high-end, fashion-forward designs, Shades of Light is well-positioned to attract upscale residential clients and trade professionals seeking exclusive, customizable products, enabling targeted outreach to premium market segments.

Shades of Light Tech Stack

Shades of Light uses 8 technology products and services including Bing Ads, Google Hosted Libraries, Web Vitals, and more. Explore Shades of Light's tech stack below.

  • Bing Ads
    Advertising Networks
  • Google Hosted Libraries
    Content Delivery Network
  • Web Vitals
    Javascript Libraries
  • Rockerbox
    Marketing Automation
  • Trustpilot
    Online Review Management
  • PHP
    Programming Languages
  • Node.js
    Programming Languages
  • reCAPTCHA
    Security

Shades of Light's Email Address Formats

Shades of Light uses at least 1 format(s):
Shades of Light Email FormatsExamplePercentage
FLast@shadesoflight.comJDoe@shadesoflight.com
98%
First@shadesoflight.comJohn@shadesoflight.com
2%

Frequently Asked Questions

Where is Shades of Light's headquarters located?

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Shades of Light's main headquarters is located at 14001 Justice Road Midlothian, Virginia 23113 United States. The company has employees across 4 continents, including North AmericaEuropeAsia.

What is Shades of Light's phone number?

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You can contact Shades of Light's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Shades of Light's official website and social media links?

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Shades of Light's official website is shadesoflight.com and has social profiles on LinkedInCrunchbase.

What is Shades of Light's NAICS code?

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Shades of Light's NAICS code is 44-45 - Retail Trade.

How many employees does Shades of Light have currently?

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As of June 2026, Shades of Light has approximately 125 employees across 4 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: A. B.Chief Executive Officer: B. J.Chief Executive Officer: M. C.. Explore Shades of Light's employee directory with LeadIQ.

What industry does Shades of Light belong to?

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Shades of Light operates in the Retail industry.

What technology does Shades of Light use?

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Shades of Light's tech stack includes Bing AdsGoogle Hosted LibrariesWeb VitalsRockerboxTrustpilotPHPNode.jsreCAPTCHA.

What is Shades of Light's email format?

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Shades of Light's email format typically follows the pattern of FLast@shadesoflight.com. Find more Shades of Light email formats with LeadIQ.

When was Shades of Light founded?

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Shades of Light was founded in 1986.

Shades of Light

RetailVirginia, United States51-200 Employees

Shades of Light (www.shadesoflight.com) is an online retailer, designer, and manufacturer of lighting and home decor with retail locations in Virginia. From chandeliers and pendant lights to vanity lights, ceiling fans, rugs, mirrors, accent furniture, Shades of Light is passionate about helping you distinguish your personal style in any space. Customers range from residential design enthusiasts undertaking home renovation projects to commercial businesses and professional designers who participate in Hospitality and Designer Trade programs: 

•	Hospitality Program: https://www.shadesoflight.com/pages/hospitality
•	Designer Trade Program: https://www.shadesoflight.com/pages/trade

Since 1986, Shades of Light has offered unique, high-quality designs through an award-winning catalog, website, and showrooms. As a leader in fashion-forward design, Shades of Light is committed to excellence in customer service, technical expertise, and unique custom products, including hundreds of products created by an in-house design team. 

•	Company Story: https://www.shadesoflight.com/pages/our-story
•	Catalog: https://www.shadesoflight.com/pages/catalog
•	Design Guides & Tips: https://www.shadesoflight.com/blogs/design-guides
•	Customer Care: https://www.shadesoflight.com/pages/customer-care 

Interested in joining the Shades of Light team? Review available postings to see how your talent can fit Shades of Light’s mission.  

•	Careers: https://www.shadesoflight.com/pages/jobs

Section iconCompany Overview

Headquarters
14001 Justice Road Midlothian, Virginia 23113 United States
Phone number
NAICS Code
44-45 - Retail Trade
Founded
1986
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    Shades of Light's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Shades of Light's revenue is estimated to be in the range of $50M$100M

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