Niche protein Leverage Lupii’s lupini-based protein and fiber advantage as a differentiator in selling to health-focused retailers, vegan and vegetarian meal programs, and fitness channels seeking high-protein, gluten-free options with complete amino acid profiles.

Multi-channel payments Capitalize on the existing tech stack (Shopify, WordPress, and multiple payment options) to simplify wholesale onboarding and B2B storefronts for distributors, enabling rapid order placement and streamlined invoicing.

Small but scalable Target small retailers and regional grocers who can scale with Lupii as revenues grow, aligning with the company’s current <$1M revenue and lean team to win distribution deals before larger competitors enter the space.

Co-branding potential Exploit recent partnerships and recipes with vegan influencers and chefs to develop co-branded SKUs or limited-time offers with grocery chains, meal-kit brands, and foodservice operators to expand visibility.

Expansion signals Position Lupii’s gluten-free lupini pasta line and high-protein pastas as entry points forFoodservice, DSD, and online subscriptions, tapping into growing demand for plant-based, low-carb pastas and ready-to-eat meals.