Crypto treasury Méliuz has shown active interest in cryptocurrency and asset acquisition, including recent BTC purchases and treasury strategy. This presents a sales opportunity to offer crypto treasury management services, crypto payment integrations, or blockchain-based financial products to expand their fintech capabilities.

Banking as a service Recent milestone includes acquiring Bankly and launching Banking as a Service. There is potential to upsell additional BaaS modules, white-label financial services, or enhanced merchant banking features to strengthen their platform for partner stores and consumers.

Retail partnerships With over 800 partner stores and a cashback-driven model, Méliuz is a strong target for expand-partner programs, loyalty integrations, coupon ecosystems, and ads monetization partnerships to boost merchant sales and user engagement.

Data-driven marketing Active tech stack for analytics and automation (Datadog, CircleCI, Firebase) indicates readiness for advanced marketing tech, personalization, and performance analytics services to optimize discounts, campaigns, and user acquisition.

Growth runway High app engagement (3.1M downloads) and strong monthly website traffic (over 4.1M visits) signal opportunities for scalable monetization services, affiliate networks, and cross-sell of financial services within the app and browser extension.