Market position Target MAAF Assurances as a Covéa family insurer with a strong domestic footprint, focusing on cross-sell opportunities across auto, home, health, life and business insurance products to its 3.8 million customers, including 790,000 professionals.

SME and Professional Leverage the sizable professional client base to expand offerings in risks professionnels, health and retirement solutions, and value-added services such as credit assistance, highlighting upsell opportunities to SME and self-employed segments.

Digital maturity Engage with MAAF's technology stack users by offering integrated digital brokerage, data analytics, and digital customer experience enhancements built around IBM Cognos Analytics, Power BI, Salesforce and collaborative tools to optimize underwriting, pricing and claims efficiency.

Growth readiness Position solutions for scalable growth within Covéa’s leadership in auto and habitation by proposing modular products, usage-based pricing, and partner integrations to capture more policyholders and increase cross-selling across the mutual group.

Data and insights Emphasize data-driven sales motions with Ahrefs, Screaming Frog, and SEO analytics to improve online acquisition, content strategy, and lead generation targeting MAAF’s market segments and competitor landscape within the French general insurance space.