Environmentally driven Leverage MacDermid Offshore Solutions' emphasis on high-performance and environmentally friendly control fluids to position offerings to operators prioritizing offshore sustainability and regulatory compliance, highlighting capabilities like biodegradable Oceanic EL 08.

Expansion opportunities Target regions where the company has recently expanded or shown interest, such as Asia and Japan, to propose localized supply chains, support, and field service agreements for offshore drilling campaigns in these markets.

Product portfolio Cross-sell advanced fluids and new chemistries (e.g., Erifon THF 32, Oceanic EL 08) to existing offshore operators and drilling contractors, emphasizing performance in harsh marine environments and compliance with environmental standards.

Strategic partnerships Explore partnerships with equipment OEMs and service providers in the offshore sector to integrate MacDermid fluids into new drill rigs and production systems, expanding adoption through bundled concessions or co-marketing.

Digital and compliance edge Highlight technology stack capabilities (OneTrust, Salesforce integration) to offer persistent customer success programs, traceability, and regulatory compliance support, appealing to operators needing transparent supplier risk management.