Education focus Macro Connect has deep involvement with charter schools in Metro Detroit and Michigan, offering student information systems management, blended learning implementation, technology integration support, and new school startups. This presents opportunities for upselling managed IT services, LMS integrations, network design optimized for classrooms, and ongoing support contracts with districts and charter networks.

SMB to mid-market With 11-50 employees and a revenue range of 25 to 50 million, Macro Connect serves small businesses and organizations that may need scalable IT support, security, and systems integration. Potential upsell areas include cloud-based collaboration, cybersecurity enhancements, network security audits, and remote/onsite managed services.

Networking expertise The firm specializes in designing, implementing, and maintaining wired and wireless networks and information systems for schools and small businesses. Sales opportunities include end-to-end network refreshes, Wi-Fi modernization, campus-wide connectivity projects, and professional development around technology adoption for staff.

Technology stack Reliance on Google Ads, Google Fonts, Chart.js, Modernizr, Office 365, PHP, reCAPTCHA and timesheets indicates readiness for cloud, analytics, and secure web applications. Potential value plays include cloud migrations, Office 365 optimization, custom intranets or dashboards, and secure form/reporting solutions for schools and SMBs.

Growth trajectory Being varsity involved in opening 12 charter schools and continuing support for about 10% of Michigan charter schools signals momentum and reference potential. This can drive expansion deals with educational networks, partnerships for new school startups, and scalable IT service packages to support rapid growth.