Education focus Macro Connect has a strong specialization in supporting charter schools in Michigan, with a track record of opening 12 charter schools and ongoing support to about 10% of the state’s charter schools. This presents a sales opportunity to expand technology services, planning, and ongoing IT operations for schools, including student information systems, blended learning, and technology integration.

SMB IT services As a Metro Detroit IT services and consulting firm serving small businesses and schools, Macro Connect provides end-to-end IT support, network design, installation, and training. Target opportunities include remote and on-site support, hardware/software procurement, and managed services for smaller organizations seeking a turnkey IT partner.

Cloud and security stack Existing tech stack includes Google Cloud and Microsoft Intune, indicating capability to offer cloud migration, device management, security policy enforcement, and zero-trust or MDM solutions to clients seeking modern, scalable IT environments.

Growth potential Revenue is in the multi-millions with a lean employee base, suggesting opportunities to upsell managed services, advanced networking, and professional development programs for staff and teachers as schools and small businesses continue digital transformation.

Digital marketing Utilization of marketing tools such as HubSpot, Pardot, Constant Contact, and Shopify indicates readiness to engage prospects through inbound strategies, automated nurturing, and client onboarding enhancements—potential to partner on full-funnel sales enablement and CRM-led campaigns.