Strong Market Position Mad Mimi has established itself as a recognized player in the email marketing space with over 100,000 business users and a revenue range of 50 to 100 million dollars, presenting an opportunity to target mid-sized companies seeking simple, effective email solutions.
Recent Industry Recognition Being named the best email marketing tool for 2024 enhances Mad Mimi's credibility and visibility, making it a prime target for upselling additional marketing or SaaS solutions to its expanding user base.
Strategic Partnership Opportunities Mad Mimi’s recent partnership with GoDaddy and integrations with platforms like Batchbook indicate openness to collaborations, suggesting potential for co-marketing or white-labeling arrangements with complementary SaaS providers.
Technological Compatibility Utilizing popular tech stacks such as Salesforce Audience Studio, Google Analytics, and Ruby on Rails indicates that Mad Mimi serves tech-savvy businesses, opening avenues for selling advanced analytics, automation tools, or integrations.
Growth and Expansion Potential With recent product launches like Managed WooCommerce Stores and continuous development efforts, Mad Mimi demonstrates a growth trajectory suitable for introducing new marketing tools, subscription services, or premium features aimed at evolving ecommerce and small business segments.
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$10M$25MMad Mimi uses 8 technology products and services including Salesforce Audience Studio, Video.js, Envoy, and more. Explore Mad Mimi's tech stack below.
| Mad Mimi Email Formats | Percentage |
| First@madmimi.com | 50% |
| First@madmimi.com | 50% |
Software DevelopmentUnited States11-50 Employees
Acquired by GoDaddy in 2014, Mad Mimi is a lovely, simple email service that lets you create, send and track email newsletters. Over 100,000 businesses use Mad Mimi to handle email the simple way. Mashable's Editor in Chief, Adam Ostrow says: "If Constant Contact is the Microsoft of email marketing, think of Mad Mimi as the Google of the medium."
Company Overview
Funding & FinancialsMad Mimi has raised a total of $110K of funding over 1 rounds. Their latest funding round was raised on Apr 16, 2007 in the amount of $110K.
Mad Mimi's revenue is estimated to be in the range of $50M$100M
Funding & FinancialsMad Mimi has raised a total of $110K of funding over 1 rounds. Their latest funding round was raised on Apr 16, 2007 in the amount of $110K.
Mad Mimi's revenue is estimated to be in the range of $50M$100M
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