Strong Market Position Mad Mimi serves over 100,000 businesses with its simple email marketing platform and has been recognized as a top email marketing tool for 2024, indicating high brand visibility and potential for growth through upselling or new feature integrations.
Acquisition Leverage As a GoDaddy subsidiary, Mad Mimi benefits from extensive brand recognition and customer base within the website services and small business ecosystem, presenting opportunities to cross-sell complementary products like website hosting, domains, or e-commerce solutions.
Emerging Opportunities Recent launches such as Managed WooCommerce Stores suggest a focus on e-commerce integration, creating sales potential by targeting online retailers and entrepreneurs looking for seamless email marketing combined with storefront management tools.
Tech Stack Compatibility Mad Mimi’s integration with popular platforms like Salesforce, WordPress, and Batchbook allows for tailored outreach to customers already engaged with these ecosystems, providing avenues for targeted product up-sells and customized marketing solutions.
Financial and Growth Potential With revenue estimated between 50 and 100 million dollars and a modest funding level, Mad Mimi shows signs of stable growth and profitability, making it an attractive target for partnerships, channel sales, or strategic expansion into new marketing or communications sectors.
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$10M$25MMad Mimi uses 8 technology products and services including Salesforce Audience Studio, Video.js, Envoy, and more. Explore Mad Mimi's tech stack below.
| Mad Mimi Email Formats | Percentage |
| First@madmimi.com | 50% |
| First@madmimi.com | 50% |
Software DevelopmentArizona, United States11-50 Employees
Acquired by GoDaddy in 2014, Mad Mimi is a lovely, simple email service that lets you create, send and track email newsletters. Over 100,000 businesses use Mad Mimi to handle email the simple way. Mashable's Editor in Chief, Adam Ostrow says: "If Constant Contact is the Microsoft of email marketing, think of Mad Mimi as the Google of the medium."
Company Overview
Funding & FinancialsMad Mimi has raised a total of $110K of funding over 1 rounds. Their latest funding round was raised on Apr 16, 2007 in the amount of $110K.
Mad Mimi's revenue is estimated to be in the range of $50M$100M
Funding & FinancialsMad Mimi has raised a total of $110K of funding over 1 rounds. Their latest funding round was raised on Apr 16, 2007 in the amount of $110K.
Mad Mimi's revenue is estimated to be in the range of $50M$100M
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