Maggie Sottero Designs | Wedding Dress Designer

Retail Apparel and FashionUtah, United States51-200 Employees

Maggie Sottero Designs is a bridal fashion company based in Salt Lake City, Utah, operating in the retail apparel and fashion sector. The brand markets wedding gowns under three labels - Maggie Sottero, Sottero and Midgley, and Rebecca Ingram - and traces its origins to a family partnership among Wayne and Lesley Webster and Lesley's mother Dorothy Steiner, with current leadership by Kelly Midgley as CEO and Creative Director. The company emphasizes inclusive design to accommodate a broad range of brides across styles, identities, budgets, sizes, and wedding timelines, and it works with local bridal salons worldwide to maintain a brick-and-mortar boutique experience.

This positioning places Maggie Sottero Designs as a mid-sized entrant in the fashion retail bridal segment, supported by a global network of salons rather than a standalone store footprint. It maintains a couture line, Sottero and Midgley, established in 2006, and has continued to release seasonal collections, including the Fall 2023 line launched in May 2023. The company has also pursued industry diversity initiatives, for example partnering with Models of Diversity in 2021.

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