Diversity & inclusion Leverage Maggie Sottero Designs’ commitment to diversity and inclusive sizing and partnerships (Models of Diversity) to position collaborative collections with retailers serving a broad range of brides. Target salons that emphasize inclusive marketing and expand into markets with diverse bride demographics.

Brand ecosystem Capitalize on the multi-label strategy (Maggie Sottero, Sottero and Midgley, Rebecca Ingram) to propose tiered product assortments and exclusive lines for retailers seeking differentiated bridal offerings, increasing door traffic and average order value.

Channel partnerships Emphasize brick-and-mortar boutique experience through local salon collaborations to drive in-store fittings. Propose co-branded events, trunk shows, and drop-in showroom partnerships to boost retailer footfall and conversion rates.

Product cadence Highlight frequent seasonal collections (Fall 2022, Fall 2023 launches) as a sales lever for retailers to refresh inventory, create marketing bursts, and maintain consumer excitement with limited-time gowns and sneak-peek previews.

Tech & reach Utilize Maggie Sottero’s tech stack and digital marketing footprint (Microsoft Advertising, The Trade Desk, Klaviyo, Salesforce) to offer retailers data-driven marketing kits, retargeting, and CRM sync to improve lead nurture and post-purchase engagement.