Cost containment Small business focus with rising health insurance costs presents a clear pain point. MAGIC offers proactive cost and claims management strategies such as HRAs, level funded plans, reference-based pricing, and partially self-funded options that can drive immediate cost reductions for SMB clients.

Alternative funding The portfolio includes a variety of financing and funding approaches (level funded, RBPs, partially self-funded, direct contracting) that can be pitched to SMBs seeking predictable budgeting and transparency, creating opportunities to upsell from traditional fully insured plans.

Boutique advisory With a specialized consulting and broker model, MAGIC can act as an outsourced benefits advisor or as the company’s broker representative, enabling target accounts to convert advisory relationships into long-term, revenue-generating partnerships.

Digital readiness Technology stack and online scheduling indicate a modern, low-friction sales process. Leverage digital engagement, online consultations, and transparent PBM and wellness program offerings to attract time-strapped SMB buyers.

Scale potential Operating in a market with Fortune- and mid-market competitors suggests opportunities to differentiate on SMB-specific programs, transparent pricing, and wellness incentives, allowing MAGIC to position as a cost-conscious, outcome-driven partner for small employers.