SMB Focus Target MagicPay’s small team profile (2-10 employees) to customize scalable payment solutions, leveraging low-touch onboarding and cost-efficient plans that fit growing merchants.

Multi-Channel Payments Position expanded value around MagicPay’s support for in-store, mobile, and online payments, highlighting seamless integration with gateways, POS, and e-commerce platforms to capture omnichannel merchants.

Partner Ecosystem Leverage existing and potential integrations with Zoko, Nova Point of Sale, Clover, and other platforms to offer joint solutions, cross-sell gateway features, and co-marketing opportunities.

EMV and Compliance Emphasize free EMV terminal options historically offered and ongoing security through secure gateways to appeal to merchants seeking compliance, reduced risk, and future-proof payment tech.

Growth Potential Highlight MagicPay’s revenue range and decade-long product evolution from gateway launches to cloud POS, presenting a narrative for upsell into higher-ticket processing volumes, multi-currency capabilities, and enhanced merchant services.