Partnership Potential Magna Publications recently partnered with Credly by Pearson to offer digital badges for achievements in the higher education sector. This signals a potential market for collaboration with digital badging and credentialing companies.

Targeting Wellbeing Niche The launch of The Wellbeing Elixir hybrid course by Magna Publications indicates a focus on supporting the wellness and personal development needs of higher education faculty and staff. This creates an opportunity to introduce complementary products or services catering to wellbeing in educational settings.

Faculty Development Solutions Magna Publications specializes in faculty and staff development through online programs and conferences. Sales representatives can explore offering training materials, workshops, or consultancy services tailored to professional growth and skill enhancement for academic personnel.

Tech Integration Services With a tech stack including MySQL, Google Analytics, and more, Magna Publications relies on various technologies. This opens up avenues for selling technology integration services, data analytics solutions, and software packages to optimize educational programs and processes.

Serving Small-Medium Scale As a company with 11-50 employees and revenue between $0-10M, Magna Publications caters to the small to medium scale segment in the higher education industry. Sales development can focus on offering scalable solutions, cost-effective packages, and personalized services suitable for similar-sized organizations.