Sustainable Maine Leverage the strong sustainability narrative and 150-year collaboration between Maine lobster industry and state government to position premium, responsibly sourced lobster products to eco-conscious buyers and upscale chefs.

Domestic Growth Capitalize on Maine lobster’s economic impact and domestic strength, with a record catch and high value, by targeting seafood distributors, restaurants, and retailers looking to expand premium lobster offerings in the U.S. market.

Global Expansion Highlight the industry’s export momentum to growth markets, especially China, to explore partnerships with importers, luxury hospitality groups, and online marketplaces seeking authentic Maine lobster experiences.

Collaborative Campaigns Promote partnerships like Meet the Maine Characters and Maine Lobster Suite-style experiences to create co-branded campaigns, meal kits, and hospitality packages that can be monetized by retailers, cruise lines, and event organizers.

Tech & Tracking Utilize the existing tech stack (ads, analytics, tag management) to tailor targeted outreach, measure engagement with prospective buyers, and optimize digital campaigns for seafood distributors, foodservice operators, and tourism-related partners.