Insights

Luxury Market Position Maison Birks holds a prestigious position in Canada's luxury jewelry segment with a focus on high-quality, exclusive designs. Its heritage status and recognition for exceptional service make it an attractive partner for premium brands seeking to expand their reach within affluent Canadian consumers.

Sustainability Focus Birks' active commitment to ethical and sustainable practices, exemplified by campaigns like Birks for Bees and partnerships with Pollinator Partnership Canada, presents a compelling opportunity for brands and customers aligned with eco-conscious values in the luxury space.

Recent Expansion Efforts The company’s recent partnerships, such as with TimeVallée and launching new collections like the Beekeeper and zodiac series, signals a willingness to innovate and target diverse customer segments, creating cross-selling potential through collaborations with other luxury or lifestyle brands.

Digital and International Growth The launch of a dedicated US-focused website and increased digital presence open channels for reaching new markets. Leveraging these digital assets can create sales opportunities with international clientele and online luxury shoppers seeking Canadian craftsmanship.

Market Differentiators Maison Birks’ unique heritage, combined with modern collections and collaborative campaigns inspired by nature, positions it distinctly among competitors like Cartier and Tiffany. This differentiation offers pathways for targeted marketing and upselling premium, environmentally conscious luxury jewelry.

Maison Birks Tech Stack

Maison Birks uses 8 technology products and services including Hotjar, MySQL, Cart Functionality, and more. Explore Maison Birks's tech stack below.

  • Hotjar
    Analytics
  • MySQL
    Database
  • Cart Functionality
    E-commerce
  • Prototype
    Javascript Frameworks
  • Polyfill
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Google
    Search Engines
  • Google Analytics
    Web Analytics

Media & News

Maison Birks's Email Address Formats

Maison Birks uses at least 1 format(s):
Maison Birks Email FormatsExamplePercentage
FLast@maisonbirks.comJDoe@maisonbirks.com
91%
First.Last@maisonbirks.comJohn.Doe@maisonbirks.com
8%
First.L@maisonbirks.comJohn.D@maisonbirks.com
1%

Frequently Asked Questions

Where is Maison Birks's headquarters located?

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Maison Birks's main headquarters is located at 2020 boulevard Robert-Bourassa, suite 200 Montreal, Quebec H3A 2A5, CA. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Maison Birks's official website and social media links?

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Maison Birks's official website is maisonbirks.com and has social profiles on LinkedIn.

What is Maison Birks's NAICS code?

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Maison Birks's NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does Maison Birks have currently?

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As of October 2025, Maison Birks has approximately 355 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Accountant: A. A.Vp Merchandising, Planning & Supply Chain: M. E. B.President & C.E.O. Vice-Chairman: T. A.. Explore Maison Birks's employee directory with LeadIQ.

What industry does Maison Birks belong to?

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Maison Birks operates in the Retail Luxury Goods and Jewelry industry.

What technology does Maison Birks use?

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Maison Birks's tech stack includes HotjarMySQLCart FunctionalityPrototypePolyfilljQueryGoogleGoogle Analytics.

What is Maison Birks's email format?

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Maison Birks's email format typically follows the pattern of FLast@maisonbirks.com. Find more Maison Birks email formats with LeadIQ.

When was Maison Birks founded?

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Maison Birks was founded in 1879.

Maison Birks

Retail Luxury Goods and JewelryCanada201-500 Employees

Birks is a prestigious jeweler known for quality, exclusivity, unique design, and exceptional service, with stores across Canada.

Founded in 1879, Birks is Canada’s leading fine jewelry designer and a symbol of Canadian luxury. Internationally recognized for its unmatched quality, Birks’ creations are inspired by nature and committed to ethical, sustainable practices. The iconic Birks Blue Box® has been a part of Canadian history since 1879.

Birks for Bees
Canadian nature inspires Birks, which is dedicated to environmental preservation. Our “Birks for Bees” campaign raises awareness of the crucial role bees play as pollinators and forms partnerships to protect their sustainability in Canada.


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Birks est un joaillier de prestige reconnu pour la qualité, l'exclusivité, le design unique et l'excellence de son service, avec des boutiques à travers le Canada.

Fondé en 1879, Birks est le principal créateur de joaillerie fine au Canada et un symbole du luxe canadien. Birks est reconnu internationalement pour la qualité incomparable de ses créations, inspirées par la nature et engagées dans une démarche éthique et durable. L'emblématique boîte bleue Birks® fait partie de l'histoire canadienne depuis 1879.

Birks pour les abeilles
Birks s’inspire de la nature canadienne et s’engage à la préserver. La campagne Birks for Bees met en avant le rôle crucial des abeilles comme pollinisateurs et développe des partenariats pour assurer leur durabilité.

Section iconCompany Overview

Headquarters
2020 boulevard Robert-Bourassa, suite 200 Montreal, Quebec H3A 2A5, CA
NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Founded
1879
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    Maison Birks's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Maison Birks's revenue is estimated to be in the range of $100M$250M

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