Insights

Luxury Market Expansion With a strong presence across Canada and recent efforts to launch an international website focused on the US market, there is a clear opportunity to attract affluent consumers in North America who seek exclusive jewelry and luxury goods.

Sustainable Product Lines Birks' dedicated sustainability campaigns, such as Birks for Bees and partnerships with Pollinator Partnership, position the brand as a leader in ethical luxury, appealing to environmentally conscious high-end buyers.

New Collections Launch Recent product launches like the zodiac collection and the Reverso One series showcase innovative designs that can captivate existing customers and attract new jewelry enthusiasts interested in exclusive, artistic pieces.

Strategic Partnerships Collaborations with companies like TimeVallée and Pollinator Partnership indicate potential for joint marketing campaigns and cross-promotional sales initiatives targeting luxury consumers interested in watches and ethical jewelry.

Digital Engagement Opportunities Utilizing their advanced tech stack, including Google Analytics and Hotjar, Birks can capitalize on online analytics to enhance digital marketing efforts, personalize customer experiences, and increase online sales through targeted campaigns.

Maison Birks Tech Stack

Maison Birks uses 8 technology products and services including Hotjar, MySQL, Cart Functionality, and more. Explore Maison Birks's tech stack below.

  • Hotjar
    Analytics
  • MySQL
    Database
  • Cart Functionality
    E-commerce
  • Prototype
    Javascript Frameworks
  • Polyfill
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Google
    Search Engines
  • Google Analytics
    Web Analytics

Media & News

Maison Birks's Email Address Formats

Maison Birks uses at least 1 format(s):
Maison Birks Email FormatsExamplePercentage
FLast@maisonbirks.comJDoe@maisonbirks.com
90%
First.Last@maisonbirks.comJohn.Doe@maisonbirks.com
9%
Last.First@maisonbirks.comDoe.John@maisonbirks.com
1%

Frequently Asked Questions

Where is Maison Birks's headquarters located?

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Maison Birks's main headquarters is located at 2020 Boulevard Robert-bourassa, Suite 200. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Maison Birks's stock symbol?

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Maison Birks is a publicly traded company; the company's stock symbol is BGI.

What is Maison Birks's official website and social media links?

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Maison Birks's official website is maisonbirks.com and has social profiles on LinkedIn.

What is Maison Birks's SIC code NAICS code?

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Maison Birks's SIC code is 5611 - Men's and Boys' Clothing and Accessory Stores NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does Maison Birks have currently?

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As of January 2026, Maison Birks has approximately 352 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Accountant: A. A.Vp Merchandising, Planning & Supply Chain: M. E. B.President & C.E.O. Vice-Chairman: T. A.. Explore Maison Birks's employee directory with LeadIQ.

What industry does Maison Birks belong to?

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Maison Birks operates in the Retail Luxury Goods and Jewelry industry.

What technology does Maison Birks use?

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Maison Birks's tech stack includes HotjarMySQLCart FunctionalityPrototypePolyfilljQueryGoogleGoogle Analytics.

What is Maison Birks's email format?

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Maison Birks's email format typically follows the pattern of FLast@maisonbirks.com. Find more Maison Birks email formats with LeadIQ.

When was Maison Birks founded?

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Maison Birks was founded in 1879.

Maison Birks

Retail Luxury Goods and JewelryQuebec, Canada201-500 Employees

Birks is a prestigious jeweler known for quality, exclusivity, unique design, and exceptional service, with stores across Canada.

Founded in 1879, Birks is Canada’s leading fine jewelry designer and a symbol of Canadian luxury. Internationally recognized for its unmatched quality, Birks’ creations are inspired by nature and committed to ethical, sustainable practices. The iconic Birks Blue Box® has been a part of Canadian history since 1879.

Birks for Bees
Canadian nature inspires Birks, which is dedicated to environmental preservation. Our “Birks for Bees” campaign raises awareness of the crucial role bees play as pollinators and forms partnerships to protect their sustainability in Canada.


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Birks est un joaillier de prestige reconnu pour la qualité, l'exclusivité, le design unique et l'excellence de son service, avec des boutiques à travers le Canada.

Fondé en 1879, Birks est le principal créateur de joaillerie fine au Canada et un symbole du luxe canadien. Birks est reconnu internationalement pour la qualité incomparable de ses créations, inspirées par la nature et engagées dans une démarche éthique et durable. L'emblématique boîte bleue Birks® fait partie de l'histoire canadienne depuis 1879.

Birks pour les abeilles
Birks s’inspire de la nature canadienne et s’engage à la préserver. La campagne Birks for Bees met en avant le rôle crucial des abeilles comme pollinisateurs et développe des partenariats pour assurer leur durabilité.

Section iconCompany Overview

Headquarters
2020 Boulevard Robert-bourassa, Suite 200
SIC Code
5611 - Men's and Boys' Clothing and Accessory Stores
Stock Symbol
BGI
NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Founded
1879
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    Maison Birks's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Maison Birks's revenue is estimated to be in the range of $100M$250M

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