Heritage Trust Majestic Jewellery has a longstanding legacy since 1970, establishing strong brand loyalty and customer trust in Kerala, which presents opportunities for upselling premium or exclusive collections to repeat customers familiar with their quality standards.

Quality Certifications The company's use of BIS hallmarked gold and IGI certified diamonds emphasizes their commitment to quality, appealing to customers seeking reliable, certified luxury jewelry—an angle that can be leveraged to target discerning buyers and premium market segments.

Customer Loyalty Programs Offering lifelong free maintenance, free insurance, and buy-back guarantees positions Majestic Jewellery as a service-oriented retailer, creating opportunities to promote loyalty programs and incentivize repeat purchases and referrals among satisfied clients.

Online Presence With a website built on robust tools like OpenCart and integrated digital marketing elements, there is potential to expand online marketing efforts, enhance e-commerce capabilities, and reach broader markets beyond Tirur to capitalize on digital sales channels.

Market Positioning Operating in a competitive industry alongside brands like Tiffany & Co. and Cartier through a regional presence offers a niche opportunity for targeted marketing campaigns aimed at middle to upper-middle-class customers seeking trusted, high-quality jewelry with personalized service.