Make It Real LLC Employee Directory
ManufacturingMaryland, United States51-200 Employees
Make It Real LLC is a mid-sized manufacturer based in Baltimore, Maryland, that designs and produces products for tween girls around the world. Each product is paired with a content ecosystem that introduces young creators to the design process, including magazines and online video content featuring emerging professionals, as well as an app with video instructions and interactive access to the company\'s design team. This combination ties tangible kits to guidance and exploration within the DIY, beauty, and fashion spaces, aligning physical goods with learning experiences. Its target market is tween girls globally, seeking hands-on creative activities. The company has pursued strategic partnerships and acquisitions to broaden its offerings, including a multiyear licensing deal with Swarovski to create jewelry kits, and the 2019 acquisition of the Three Cheers for Girls brand. A recent development is the August 2023 launch of Party Nails: Glitter Nail Studio, expanding its product lines into nail-styling experiences.