Expansion Reach Make It Real operates as a remote-first, globally distributed company with offices across Asia, Europe, the US and Canada, and products distributed in over 90 countries and 90,000 brick-and-mortar locations. This indicates strong international sales potential and opportunities for regional licensing, co-marketing, and multi-country distribution partnerships.

Licensing Leverage The company has secured licenses with recognizable brands such as Juicy Couture, Disney, Harry Potter, and Swarovski, creating cross-category appeal from crafts to cosmetics and fashion. Sales opportunities exist in licensed product expansions, exclusive collections, and co-branded promotions with retailers seeking popular IP alignments.

Kids DIY Trend with a focus on hands-on arts and crafts, beauty and creative-play products for tweens and teens aligns with current DIY and experiential learning trends. Potential sales channels include specialty toy, craft, and education retailers, as well as direct-to-consumer bundles and seasonal kit releases.

Growth and Culture As a fast-growing, inclusive company recently achieving Great Place to Work Canada status, MIR presents a compelling employer brand for retailers seeking aligned values in partnerships and potential collaborative marketing around creativity and STEM/arts education initiatives.

Strategic Partnerships Past collaborations such as Swarovski licensing and the acquisition of niche brands (Three Cheers for Girls) signal openness to strategic partnerships. Target opportunities include licensed product collaborations, co-branded retail programs, and category extensions with retailers seeking unique turnkey kits.