E-commerce Expansion Makro's integration of online shopping capabilities and the launch of a dedicated platform for business clients indicate significant growth in digital channels, presenting opportunities to offer tailored B2B solutions and bulk purchasing services.

Diverse Product Promotions Recent initiatives like back-to-school catalogs, festive liquor collections, and limited-time food offerings demonstrate Makro's strategic use of promotional campaigns to boost sales, especially during peak shopping periods.

Sustainability Initiatives Makro's partnership with the E-waste Recycling Authority reflects a commitment to environmental responsibility, opening avenues to promote eco-friendly products and recycling programs to environmentally conscious consumers and businesses.

Targeting Small Businesses With the launch of a dedicated online platform for businesses, Makro is expanding its reach into the SME sector, creating opportunities for sales of wholesale and bulk items tailored to small and medium enterprises.

Product Innovation Opportunities Introduction of new and limited-edition products like the Hot Cross Wors Bun and exclusive liquor collections highlights potential for promotional campaigns and upselling strategies centered around unique and seasonal offerings.