Sustainability Focus Malarkey Roofing Products is committed to sustainability with innovative products like Highlander NEX and Vista. Highlighting the eco-friendly aspects of these products could resonate with environmentally conscious customers and position the company as a leader in green building materials.

Recent Expansion With the investment in a new manufacturing plant in Indiana and an increase in headcount, Malarkey Roofing Products has expanded its production capacity and workforce. This expansion opens up opportunities to engage with new clients and contractors in the region, leveraging the plant's strategic location for sales growth.

Technology Integration The use of advanced technology tools like RFID tags and partnerships with organizations like Okalliance showcase Malarkey's commitment to innovation. Emphasizing the tech-forward approach in sales pitches can appeal to tech-savvy customers looking for cutting-edge solutions in the roofing industry.

Strategic Partnerships Partnering with companies like Davis Roofing Solutions and organizations like the Oklahoma Manufacturing Alliance demonstrates Malarkey's collaborative approach. Leveraging these partnerships in joint marketing efforts can help reach a wider audience and create cross-selling opportunities for both parties.

Product Diversification The introduction of polymer modified shingles like Vista and Highlander NEX broadens Malarkey's product portfolio. This diversification enables sales teams to offer a wider range of roofing solutions to meet varying customer needs, potentially increasing market share and customer acquisition.