Strategic Partnerships Malarkey Roofing Products has recently established partnerships with Convoy Supply Inc, Davis Roofing Solutions LLC, and Okalliance. Leveraging these alliances may present cross-selling opportunities for both residential and commercial roofing products.

Product Innovation With the launch of Highlander NEX and the integration of Radio Frequency Identification tags in its shingle lines, Malarkey Roofing Products showcases a commitment to innovation. Highlighting these advanced features can attract customers seeking cutting-edge roofing solutions.

Expansion Investment The investment of $200 million in a new manufacturing plant and the expansion of headcount by 200 in Anderson, Indiana, demonstrate Malarkey Roofing's growth strategy. Targeting markets in Indiana and regions surrounding the new plant could lead to increased sales opportunities.

Sustainability Focus Malarkey Roofing Products emphasizes sustainability in its production processes and product designs. Emphasizing the eco-friendly aspects of their shingles can resonate with environmentally-conscious customers, potentially driving sales in the green building sector.

Industry Recognition As a member of the Holcim Building Envelope and with certifications like Certified Emerald Pro Contractors, Malarkey Roofing Products has gained industry recognition. Leveraging these accolades in marketing efforts can establish credibility and open doors to new sales prospects.