Boutique scale MDI is a small to mid-sized market research firm with 2-10 employees and revenue between 1M and 10M, presenting a compelling opportunity to upsell larger, full-service projects or retainer-based research engagements through strategic partnerships that leverage their personalized, confidential approach.

Longstanding expertise With over six decades in market research and a lineage from Bisbing Research, MDI has deep domain knowledge and trusted methodologies. This can be positioned to clients needing robust, custom research programs, offering premium services such as advanced qualitative and quantitative studies and method triangulation.

Full-service capability MDI functions as a one-stop shop for research, including CATI sample management, data collection across multiple modes, coding, and rapid tabulation. This presents cross-sell avenues to clients seeking end-to-end project support, custom reporting, or turnkey research solutions.

Global reach Despite the small team size, MDI supports local, national, and global projects. This invites opportunities to target multinational accounts or sponsors looking for scalable methods and consistent data quality across regions, potentially expanding into larger, multi-market studies.

Sustainable partnerships MDI emphasizes collaboration, confidentiality, and professional data handling. Sales conversations can highlight risk mitigation, data integrity, and long-term partnerships, appealing to organizations prioritizing reliable, repeatable research outputs and ongoing client relationships.