Strategic Partnerships Leverage recent alliance with Vibrant Credit Union to offer consumer and small business equipment lending, enabling cross-sell opportunities for Manitou and GEHL equipment through financing partnerships.

North America Growth capitalize on leadership changes and new hires in North America (sales VP, regional president, MD) to drive targeted account-based campaigns, expand dealer network, and accelerate market penetration in the US and Canada.

Electrification Push Promote the first electric telehandler launched for agriculture as a differentiator to target sustainability-focused fleets, rental groups, and agricultural customers seeking lower emissions and electrified material-handling options.

Regional Expansion Follow Indonesia expansion as a model to identify adjacent high-growth markets and offer integrated Manitou solutions (telehandlers, loaders, access platforms) to construction and agriculture segments with local service and parts support.

Financial Qualification With robust dealer network and mid-market revenue profile, prioritize mid-to-large contractors and rental fleets that can leverage Manitou’s diversified product lines, including attachments and warehousing equipment, for higher value-per-job opportunities.