Expanding Infrastructure Manulift's recent $10 million investment to expand their Varennes facilities indicates strong growth and increased capacity, presenting opportunities to offer complementary equipment, maintenance services, or extended support packages.

Strategic Market Expansion The company's recent expansion of offices and technical support across Canada, along with new dealership agreements, opens avenues for sales of new telehandler models and accessories tailored to regional demands.

New Product Launches Introduction of innovative models like the TurboFarmer 65.9 and Roto 70.24 S Plus highlights ongoing product line enhancements, providing opportunities to cross-sell related machinery, attachments, and customized solutions.

Targeting Key Sectors Serving industries from agriculture to mining, Manulift's diversified market base offers multiple avenues for sales in construction, farming, industrial, and landscaping equipment and services.

Digital Engagement With a robust online presence and use of targeted digital marketing tools such as Google Tag Manager and Facebook, there is potential to expand lead generation efforts and promote spare parts, service contracts, and equipment rentals to engaged prospects.