Small size Advantage Target Marathon Group as a low headcount wholesale building materials provider to offer cost-effective, scalable technology and supplier enablement solutions that fit their lean operations and potential for rapid efficiency gains.

Digital Presence Leverage their current tech stack ( Squarespace, Squarespace Commerce, Visual Website Optimizer, Constant Contact, Microsoft 365) to propose integrated marketing, e-commerce optimization, and CRM/automation enhancements to drive online sales and lead capture.

Growth Readiness With revenue under one million and growth-oriented market in building materials, present mid-market ERP, inventory, and procurement solutions that scale as they expand regional distribution or add product lines.

Competitive Benchmarking Position value against peers in wholesale building materials by highlighting cost controls, digital merchandising, and supplier collaboration tools that help small teams compete with larger distributors.

Expansion Opportunities Identify cross-sell potential for insurance and risk management services through partnerships with large broker networks, given comparable firm sizes in the industry and shared customer bases.