Luxury Chinese Tea Blend Mariage Frères recently launched Tigre, a new luxury tea blend in celebration of Chinese New Year, offering a unique and premium product that could appeal to customers interested in exclusive blends and special occasions.

High-End Tea Selection With a collection of exceptional tea varieties sourced from exclusive micro-productions worldwide, Mariage Frères presents a diverse range of high-end teas that cater to customers seeking premium quality and unique flavors, providing an opportunity for cross-selling and up-selling.

Elevated Tea Experience The artistry and craftsmanship behind Mariage Frères' Haute Couture tea collection, crafted with the best teas from exquisite gardens, deliver extraordinary tastes and aromas, positioning the brand as a provider of a sophisticated and elevated tea-drinking experience to attract discerning customers.

Market Positioning and Revenue Potential Although having a revenue range of $50M - $100M, Mariage Frères competes with other high-revenue tea companies such as T2 Tea and Twinings, indicating the brand's market presence and revenue potential, which can be leveraged to target customers with a preference for established and reputable tea brands.

International Reach and Brand Recognition With a heritage dating back to 1854, Mariage Frères has established itself as a renowned French tea brand with international recognition, providing sales professionals with an opportunity to leverage the brand's credibility and history to attract customers looking for a heritage-rich and premium tea experience.