Channel Expansion Marie Originals has broad retail reach with products available in over 18,000 locations and strong e-commerce performance, presenting a ready-made opportunity to deepen retailer partnerships, secure shelf space in additional banners, and accelerate in-store promotions for new OTC launches.

Targeted Markets Strong traction in firefighting, farming, and military sectors suggests two to three high-velocity verticals for dedicated programs, including bulk/kit sales, channel-specific promotions, and training partnerships to drive adoption of poison ivy, eczema, burn care, and diaper rash products.

Clinical synergies Existing collaboration with Trulore Technologies in the clinical wound space indicates potential for co-branded wound care solutions and SNF facility contracts, enabling sales efforts toward hospitals, long-term care, and specialty clinics.

New Product Momentum Recent launches such as Diaper Rash Ointment and Poison Ivy products present upsell and cross-sell opportunities across existing accounts, plus back-channel marketing angles to expand visibility in banners, drugstores, and dermatology-focused retailers.

Digital & Analytics Utilize current tech stack and digital channels (Google Ads, Shopify, Privy) to run data-driven campaigns targeting pain points in OTC topical care, support co-op advertising with retailers, and optimize nationwide promotions aligned with seasonal demand for skin care and allergen-related products.