Expanding Product Portfolio The launch of Lemada fizzy vodka lemon RTD and White Claw 0% alcohol indicates the company's focus on innovative beverage offerings that cater to health-conscious and summer-ready consumers. These new product lines present opportunities to target specialty retail outlets, bars, and online platforms seeking trending and diverse alcoholic options.

Strategic Market Expansion Partnerships with distributors like Monarq Group for White Claw in the Caribbean show an active effort in expanding distribution channels internationally. Engaging with similar regional distributors and exploring new untapped markets can help increase brand reach and revenue streams.

Product Diversification The company's diversification into ready-to-drink beverages and premium spirits demonstrates a readiness to meet evolving consumer preferences. This strategy provides multiple avenues for sales growth across different retail formats, including convenience stores, supermarkets, and specialty shops.

Operational Restructuring The planned reduction of 143 jobs at the Hillside facility signals efforts to optimize production costs and improve financial health. Potential sales channels related to remaining manufacturing capacities or alternative production partnerships could be valuable to explore.

Premium Brand Positioning With ownership of prestigious wineries and a portfolio that includes top-tier international brands, the company is positioned as a premium provider. Leveraging this reputation to target upscale venues, curated retail environments, and luxury hospitality sectors can unlock higher-margin sales opportunities.