Niche Market Focus Mark Novak & Associates specializes in custom point-of-purchase displays across diverse retail environments, providing tailored merchandising solutions that support brands seeking impactful in-store presence and experiential marketing.

Potential for Expansion With a small team and job scope spanning various retail sectors, there is an opportunity to scale operations by expanding product offerings, adopting advanced manufacturing technologies, or targeting larger clients to increase revenue and market share.

Technology Adoption Utilizing industry-standard tools like Adobe GoLive, Microsoft 365, and Google Analytics suggests openness to integrating digital and data-driven solutions, which can attract clients interested in innovative, measurable in-store displays.

Competitive Positioning Compared to larger competitors with extensive employee bases and higher revenues, this company can differentiate itself through personalized service, specialized creative solutions, and flexible production capabilities for smaller to mid-sized retail clients.

Market Expansion Opportunities Since the company operates in sectors including consumer packaged goods, food, beverage, and technology, there are cross-sector opportunities for partnership expansion into emerging markets such as e-commerce retail displays or sustainable merchandising solutions.