Market Measures Employee Directory
Market ResearchEngland, United Kingdom11-50 Employees
Market Measures is an independent UK market research consultancy headquartered in Winchester, England, established in 1986. It serves household brands across FMCG, retail, and hospitality, offering decision-relevant insights and pragmatic recommendations to improve decision-making. The firm emphasizes collaboration with senior researchers and delivers flexible, practical support to plan and implement research solutions. A distinctive approach, the VOICE OF THE NON-CUSTOMER, investigates barriers and triggers to purchase and quantifies opportunities to help retailers acquire new customers. The company expanded its offerings with a customer experience practice, Market Measures 360CX, launched in 2020, and has pursued leadership appointments and partnerships in 2022, including a collaboration with Continuous Technologies.