Market focus Independent UK insights consultancy with a long track record in FMCG, retail and hospitality presents opportunities to upsell advanced VOICE OF THE NON-CUSTOMER research and bespoke market opportunity modeling to brands seeking to improve customer acquisition and navigate rising costs.

Growth potential Recent leadership hires and expansion of service lines such as CX through Market Measures 360CX indicate a willingness to scale and cross-sell integrated insights, enabling sales teams to position comprehensive customer experience and decision-support packages.

Competitive stance Compared to large incumbents, Market Measures offers senior researchers directly involved in planning and execution, agility and flexible support, which can be leveraged to win mid-market clients seeking pragmatic, commercially relevant recommendations.

Technology fit Tech stack including HubSpot, Google Tag Manager and WordPress suggests strong digital marketing and CRM capabilities, enabling targeted outreach, lead nurturing and data-driven proposal customization for prospective clients.

Financial signals Revenue in the $1M–$10M range and a lean team size imply opportunities to package scalable engagements, retainer-based research programs or quarterly insight sprints for ongoing brands seeking steady decision-support.