MarketForce (YC S20) Employee Directory
Internet Marketplace PlatformsNairobi, Kenya51-200 Employees
MarketForce operates a B2B retail marketplace that connects consumer brands with informal retailers in Africa, enabling them to source, order, and pay for inventory digitally. The platform also provides access to financing, digital payments, and the ability to resell digital financial services such as airtime, electricity tokens, and bill payments. Through this end-to-end approach, it aims to streamline the distribution of essential goods and financial services to retailers and their customers. The company serves informal merchants across Africa, addressing challenges such as fragmented supply channels, manual ordering, and limited access to financing and digital payments. Based in Nairobi, Kenya, and founded in 2020, MarketForce operates in Kenya and Nigeria within Africa’s B2B retail and digital financial services space, and in 2023 appointed Arthur Bourekas as Chief Commercial Officer.
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