Digital Retail Platform MarketForce offers a comprehensive B2B retail marketplace platform that enables informal merchants across Africa to digitally source and purchase inventory, which presents a significant opportunity to expand digital product offerings and targeted financial services to a rapidly growing informal retail sector.

Financial Inclusion Solutions The company's integrated digital financial services—such as airtime, electricity tokens, and bill payments—highlight the potential to upsell additional digital financial products and tailored financing options to maximize merchant engagement and transaction volumes.

Expanding Market Presence With recent leadership appointments and strategic partnerships, MarketForce is positioning itself for growth in key African markets like Kenya and Nigeria, creating opportunities to introduce new products and deepen penetration within existing customer segments.

Strong Funding Backing Having secured a substantial Series A funding of 40 million USD and ongoing revenue streams, the company is well-positioned to invest in technology upgrades and sales initiatives to target mid-sized brands and more formalized retail chains expanding in Africa.

Technological Edge Utilizing a robust tech stack including Java, Python, Hadoop, and cloud solutions, MarketForce is capable of delivering scalable, data-driven solutions which can be leveraged to develop advanced analytics products and tailored sales strategies for client acquisition.