Payment Enablement Leverage Mobile Marketer's PCI compliant payment rollout to propose a full featured subscription and membership solution that monetizes premium content and newsletters, with seamless checkout and secure processing integrated into their publishing workflow.

Audience Monetization Their reach to decision makers and use of analytics platforms opens opportunities for a data driven advertising and attribution partnership, including audience segmentation, premium ad formats, and enhanced measurement for advertisers.

Personalization Driver A WordPress based publishing operation with video workflows presents a chance to deploy content personalization and video experience tools to boost engagement, increase time on site, and maximize ad inventory value.

Sponsored Partnerships Given their leadership role and growth history, pursue sponsored content programs, webinars, and events partnerships to connect brands with a large professional audience.

Tech Stack Optimization The combination of Adzerk, Mixpanel, Varnish, WordPress and other tools signals opportunities for integration, implementation support, and managed services to optimize the Martech stack and improve performance.