Innovative Acquisition Virtuous recently acquired Give Momentum, an AI-driven donor engagement solution, indicating a strategic focus on enhancing its technological capabilities and expanding its offerings for mid-level and major gift officers. This presents an opportunity to introduce complementary AI and engagement tools to deepen partnerships.

Strong Financial Position The company secured $100 million in funding from Susquehanna Growth Equity, demonstrating significant investor confidence and financial stability, which supports potential upselling of advanced features, consulting services, or expanded platform integrations.

Leadership & Innovation The appointment of a Chief AI Officer highlights Virtuous’s commitment to leveraging artificial intelligence for donor engagement, making it a compelling prospect to offer tailored AI solutions, analytics, and data-driven outreach services to enhance client retention and campaign success.

Recent Product Launches With the launch of its Events platform and launch of an app marketplace, Virtuous is actively expanding its product ecosystem, creating opportunities to upsell additional modules, integrations, and specialized tools tailored to nonprofit event management and supporter engagement.

Partnership Expansion Partnerships with industry leaders like Dickerson Bakker and Windfall Data position Virtuous as a comprehensive fundraising platform, facilitating cross-selling of wealth intelligence, donor retention strategies, and advanced analytics services to maximize non-profit impact.