Advertising partnerships Possible collaboration with SPI International to jointly sell advertising for FilmBox in Slovakia, leveraging Markíza Group's reach and SPI's distribution to expand ad inventory and cross-promotional opportunities.

Streaming expansion Voyo paid streaming platform offers upsell and cross-sell opportunities to advertisers and content sponsors, including bundled packages with linear channels and digital inventory across Markíza Group properties.

Data driven Utilize Google Analytics 4, Google Cloud and scikit-learn capabilities to offer advanced audience targeting and measurement packages for advertisers, enabling more precise ROI insight and premium ad formats.

Market growth Slovakia media landscape includes multiple players with substantial scale (Doma and Dajto channels) suggesting opportunities to win additional market share through bundled multi-channel campaigns and programmatic options.

Key contacts Company size and integration with broader Markíza Group indicate a robust sales path for enterprise deals, sponsorships, and long-term partnerships, including potential collaboration with SPI International for regional ad sales.