Market leadership Leverage Marktplaats’ position as the largest NL online marketplace for second-hand and new goods to offer cross-promotional campaigns, targeted advertising packages, and premium listing placements to drive seller acquisition and higher monetization.

Direct buying Capitalize on the recent buy direct feature to propose transactional optimization solutions, fixed-price promotions, and in-app upsell capabilities that streamline purchases and increase average order value.

Sustainability anchor Position sustainability-focused campaigns to align with Marktplaats’ mission of reducing waste, offering eco-friendly endorsement opportunities, data-driven recycling/second-life initiatives, and merchant incentives around sustainable listings.

Growth signals Target opportunities around high user engagement metrics (millions of buyers, millions of ads) and traffic patterns to offer performance marketing, retargeting, and analytics services that boost conversion rates and advertiser ROI.

Expansion synergy Propose partnerships or services that complement Marktplaats’ European footprint and potential cross-border capabilities, including multilingual onboarding, cross-market analytics, and integration with related Adevinta platforms to grow user lifetime value.